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WHAT
IN
Director Marketing
Job
biogen idec
US
-
Wellesley ,
Massachusetts
Job Code - 11006BR
Position - See Job Description
Job First Active on: Sunday, November 01, 2009
APPLY TO THIS JOB (You will be applying directly to biogen idec for this position!)
JOB DESCRIPTION: Director, Marketing
The Director Global Marketing, Avonex will be responsible for developing global strategic brand plan for Avonex. The Director will be the architect for the long-range global strategic plan for the brand ensuring that we maximize the lifecycle of the brand within Global Commercial Neurology. This individual will be the brand champion throughout the company as well as being responsible for coaching and developing the brand team. As a senior leader within the organization, this individual will lead the brand in numerous cross-functional projects and programs working with every functional department within the entire Biogen Idec organization. They must also be able to work collaboratively with the Brand Director of Tysabri to grow market leadership for the MS Franchise for Biogen. This individual will utilize their industry experience to make sound business decisions and provide the needed recommendations to key stakeholders throughout the organization to achieve the overall brand goals.
- Develop long range strategic plans for the brand. Develop and drive the overall global brand goals and objectives.
- Develop LRP (Long Range Plan) for the brand.
- Coach, develop and lead team.
- Effectively be responsible for the brands bottom line revenue, budgets, and P&L.
- Lead and guide key brand decisions globally, global initiatives/projects providing insights to many functional groups and affiliates throughout the organization to achieve the necessary brand goals.
- Liaise with affiliates and other key stakeholders / partners to develop strategic plans. Develop and cultivate relationships with key stakeholders in the International affiliates and US commercial marketing teams.
- Liaise with Commercial , R&D, medical affairs, regulatory, International Affiliates
REQUIREMENTS - QUALIFICATIONS: Director, Marketing
- 10+ years proven commercial experience/pharmaceutical marketing experience with minimum 2 years management experience (preferable in life sciences). Minimum of 2 years global marketing experience
- Strong leadership, planning and organization, analytics, decision making and problem solving skills
- Strategic planning skills
- Demonstrated success in leadership and influencing skills
- Excellent communication/coordination/interpersonal skills
- Exhibits outstanding written and oral communication skills, including the ability to effectively write and deliver presentations to professionals at all levels within BIIB and amongst our customer base
- Demonstrated relationship building and cross-functional teamwork skills
- Demonstrated ability to lead and motivate a team
BA in related field required, MBA highly preferred.
biogen idec
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