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WHAT
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Director Global Brand Marketing Cystic Fibrosis
Job
Vertex Pharmaceuticals
US
-
Cambridge,
Massachusetts
Job Code - 955BR
Position - FULL TIME
Job First Active on: Sunday, November 01, 2009
APPLY TO THIS JOB (You will be applying directly to Vertex Pharmaceuticals for this position!)
JOB DESCRIPTION: Director, Global Brand Marketing, Cystic Fibrosis
The Director, Global Brand Marketing will lead all marketing activities related to the global launch of VX-770, a potentially transformational medicine for the treatment of Cystic Fibrosis. The successful candidate will demonstrate an appreciation for innovative marketing techniques and possess powerful strategic insights and a track record of innovation, as well as boundless energy and initiative. This person will thrive in an environment of rapid change; will have the proven ability to work effectively within cross-functional teams as both a leader and a participant; will be highly innovative and creative as well as have the ability to inspire creativity and innovation in their team; and have a passion for science based brands that can dramatically improve patients' lives.
Major Responsibilities
- Drive the strategic and tactical commercial planning process across a broad range of customer segments (health care provider, payer and patient) to ensure an optimal and successful product launch
- Manage the brand's budget to support pre-launch market development activities as well as meet or exceed company expectations
- Help to hire, lead and motivate brand marketers who will engage in activities to ensure launch readiness while also considering post-launch life cycle management and competitive dynamics
- Play a lead role on the commercial launch team as well as the Customers and Markets (commercial organization) leadership team
- Develop innovative marketing practices and business processes to help establish Vertex U.S. brand marketing as an industry leader
- Perform all company business in accordance with regulations (e.g. EEO, FDA, OSHA, PDMA, EPA, PhRMA, etc.) and company policies and procedures, immediately reporting all noted/observed violations to management. Demonstrates high ethical and professional standards with business contacts in order to maintain Vertex's excellent reputation within the medical and pharmaceutical community.
REQUIREMENTS - QUALIFICATIONS: Director, Global Brand Marketing, Cystic Fibrosis
- Bachelor’s degree required. Advanced business degree or M.B.A. preferred, additional scientific degree would be a plus
- A minimum of 10 + years of marketing experience with several years experience in the pharmaceutical or biotechnology sectors and a strong preference for experience in many if not all of the following areas: specialty product launch, U.S. product launch, global product launch, specialty markets, cystic fibrosis, orphan drugs/products
- A successful track record with brand management, marketing team leadership, and talent management
- Demonstrated expertise in marketing to diverse customer segments including physicians, payers and consumers
- Documented experience in overseeing life cycle management and market development/expansion activities
- An understanding of the managed markets (payers, channels, pricing) environment in the U.S.
- Proven ability to successfully lead/work in a cross functional team setting (clinical, sales, managed markets, regulatory, legal production, R&D, project management)
- Excellent analytical, communication and organizational/planning skills
- Demonstrated ability to create financial and operational objectives across business departments
Vertex Pharmaceuticals Incorporated is a global biotechnology company committed to the discovery and development of breakthrough small molecule drugs for serious diseases. The Company's strategy is to commercialize its products both independently and in collaboration with major pharmaceutical companies. Vertex's product pipeline is focused on viral diseases, cystic fibrosis, inflammation, autoimmune diseases, cancer, and pain. Vertex co-discovered the HIV protease inhibitor, Lexiva, with GlaxoSmithKline.
Vertex Pharmaceuticals
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