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WHAT
IN
St Product Specialist InterStim Therapy
Job
Medtronic
US
-
Minneapolis,
Minnesota
Job Code - 69678
Position - Full Time - Regular
Job First Active on: Monday, November 02, 2009
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JOB DESCRIPTION: St Product Specialist, InterStim Therapy
The InterStim Senior Product Specialist is responsible for downstream product marketing for InterStim Therapy. He/she focuses on optimizing business results with commercially available and newly released products. Relative to product life cycle, the InterStim Senior Product Specialist engages product related projects in the clinical and market release phases (typically after commitment review, about 18 months before launch) through launch and continuing through product phase-out. The InterStim Senior Product Specialist leads the marketing sub-team starting about 12-18 months prior to commercialization. The InterStim Senior Product Specialist coordinates product plans, demand forecasting, CAPA resolution, and other activities with a wide range of cross-functional staff, provides continuing analysis of competitive information, recommends competitive response and product positioning strategies and tactics, and feeds customer needs and product portfolio input back through the Senior Product Manager responsible for upstream marketing. Business unit management and the sales team are the primary internal customers of this person’s work.
REQUIREMENTS - QUALIFICATIONS: St Product Specialist, InterStim Therapy
• Product Launch Leadership:
– Represents InterStim Therapy Marketing on product development projects’ “Core Teams” through the Clinical and Launch Phases and leads the marketing sub-team through launch and follow-up: Modified Tined Lead, Improved Test Stimulation Product, Microstimulator.
– Works with Product Planning and upstream marketing to translate customer needs into product features and resolve customer need or feature conflicts.
• Competitive Strategy and Execution:
– Responsible for active management of competitive planning and strategy development: War Games, preparing competitive talk tracks and materials for field, liaison with internal competitive intelligence staff, and partner with marketing team to execute against competitive strategies.
• Product Marketing:
– Serves as the internal “expert” for all commercially released InterStim Therapy products: supports education & training, physician, patient, and referral marketing, sales, communications and conventions planning, and technical support.
– Ensures that customer product complaints and product comment reports (PCR’s) from the field are documented and promptly addressed.
– Serves as the InterStim Product Marketing expert for all CAPA’s involving an InterStim product.
– Serves as the InterStim Product Marketing expert for all released systems engineering projects or labeling updates involving InterStim products.
– Creates accurate product demand forecasts, working closely with Global Supply Chain Management group to ensure availability of products within acceptable inventory levels, and to plan and monitor product phase-outs.
– Works with Sales to create innovative and creative promotional programs and strategies to drive product sales / revenue. These include, but are not limited to, incentive programs for the sales force and/or promotional programs for the customer.
• Lead and manage Sales liaison team to ensure healthy, aligned working relationships between sales and in-house functions (Marketing, Education, Clinical, etc.).
• Takes active role in Annual Operating Planning process.
• 10-20% Travel required.
KNOWLEDGE/EDUCATION
* Bachelor’s degree in Marketing, physiology, biology, Engineering, or health sciences.
JOB EXPERIENCE
•Consistently displayed knowledge of marketing principles and clinical/technical understanding of company products.
• 4 years related business experience (i.e. marketing or engineering experience in Medical Device, Pharma, or Health Care fields)
SKILLS/COMPETENCIES
• Technical/Skills/Knowledge – Understands his/her own product or therapy and is widely known as the product or therapy “expert”.
• Strategic Thinking – Ability to project possible future outcomes and scenarios based on available data. Shapes strategies and plans to create positive future results in spite of circumstances or activities that may threaten desired goals.
• Business Acumen – Ability to assess, analyze and condense complex data or situations. Ability to evaluate data and information to understand potential flaws or inconsistencies.
• Customer Focus – Ability to anticipate customers’ requirements based on a deep understanding of their needs. Champions a customer-focused culture and drives the product plan and marketing strategies based on those requirements.
• Relationship Building – Cultivates a broad network of relationships with key internal and external constituents. Proven influence management skills and ability to work effectively in a matrixed environment.
• Results Orientation – Ability to effectively plan, organize, monitor, execute, and measure success of a project. Anticipates potential issues and develops contingency plans.
• Sales Interface – Demonstrates well-developed understanding of the sales process and sales issues as they apply to setting goals & strategies, meeting objectives, or development and execution of tactical activities.
Medtronics
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